Sometimes, very rarely, when you meet a guy on the subway and he says he has a brilliant idea, he’s actually telling the truth. Craig Statler, an ex banking exec, wanted to transform the way in which workaholic America slept, using homeopathic and neutraceutical power to get deeply restorative rest in the shortest possible amount of time. He already had connections to distributors, USDA certified laboratories, and medically licensed homeopaths. All he needed was compelling marketing. One of our team members overheard Craig relaying all this information to a friend and, by the time everyone parted ways on the platform, we had come on board to do the job.