It’s not often that someone comes to us with just an idea bolstered by the will and knowledge to execute it. But, we like when they do. We like having full creative reign because it lets us explore marketing solutions unhampered by an existing Instagram feed or past branding campaigns. That’s why we relished the opportunity to work with Ted Kim when he approached us about his plan to sell graphic tees to newly minted Wall Street yuppies. After a quick consultation with Patrick Bateman and Goldman Sachs Elevator Guide, we got to work. Just days later, Deva Threads got its first nine hundred dollar haircut.