We are all about ethical consumption and environmentally friendly production. Honestly, the only justification for the attention-grabbing power of advertising – if there even is one – is that good ideas get promoted. If we can help a good company do good work, we feel good about ourselves and the world. That’s why we were so excited to help Dharma Co. tell its story in a way which brought thousands of readers pouring onto their site. Updating the logo they had inherited from a previous design firm, choosing the perfect font combination to express their identity, and pairing it all with a gorgeous fairy tale, we were able to center people’s focus on serenity, utopia, and, of course, sunglasses.