Some good news for Dharma Co. Because of the popularity our previous work gained for them, they were able to come to the attention of Adrian Grenier’s Lonely Whale Foundation. That meeting sparked a partnership, and the two groups were now collaborating on a new, limited edition pair of sunglasses. They had the name – Simma, which is Swedish for swimming – and the design all ready to go. What they needed from us was a commercial which brought the beauty of their shared vision for a better world into clear focus, and presented it in a way which enticed the public and drove sales. Our moving collage of pictures – some taken by us, some submitted by Dharma’s customers and models – was touching and simple.