And the good just kept growing. With our help, Dharma Co. managed to launch a successful series of pop-up shops and collaborations, and had been covered in leading magazines like Refinery29. The next step was to reach out to the public, showcasing all the amazing work Dharma does and all the cool sunglasses they have to offer. To us, that meant direct engagement. And that, in turn, meant Instagram. We set up a weekly post routine, incorporating themed days like “Travel Thursdays” and “Wisdom Wednesdays.” We designed organic infographics and curated a sleek, punchy image vibe, writing hashtagged text to accompany everything we posted. Over nine thousand (9k!) followers later, and we’re still going strong.