Dharma Branding

Once we helped Dharma Co. grow to be a more or less established business, we had the opportunity to set out and really start marketing what makes them unique. We drew inspiration from the inherently global focus of the brand, keeping in mind the multicultural background of the founders and their mission to improve world ecology. We also added a kind of quiet quirkiness, which we picked up from the design of their brand mascot and aesthetic incorporation of bold, inventive patterns. We added this altogether and applied our mixer marketing magic. The end result, eclectic cosmopolitanism, had us launch a social media handle for our #DharmaTribe, kick p some zany, eye-catching designs, and host a series of blog posts as our brand traveled all around the world. You can check out the highlights below.