Right after graduating college, Grace Lauren decided to launch her own clothing sales business on the up-and-coming app, Poshmark. She had a great personality, wonderful fashion sense, and a driven-can do attitude. All she needed was an audience. Our idea was to target a demographic she knew well – sophisticated college-age women – and to catch their eye with looks that felt classy but, at the same time, approachable. To do this, we put together five outfits for Grace to model, then made the trek up to Morningside Heights / Columbia to do some promotional photography. After just a tad of post-production editing, the shots were sent back to Grace, who uploaded them to her newly minted Poshmark and Instagram accounts. She went from zero to three hundred followers in less than a week, and never looked back.